We believe there is a better way to feed the planet. Our mission is to create mass-market solutions that perfectly replace animal protein with plant protein. We are dedicated to improving human health, positively impacting climate change, conserving natural resources and respecting animal welfare. At Beyond Meat, we want to make the world a better place and we’re starting one delicious meal at a time. At Beyond Meat, we want all of the good and none of the bad. We want to eat delicious meat but we don't want any of the bad stuff that goes along with it. Is that too much to ask? Well no, actually. Not since we created meat from plants. Brilliant, right? Replacing animal protein with meat made from plants would do wonders for human health, for the environment, for conservation of natural resources and for animals. It's worth a fight. Together we can build a world that's zero downside and all delicious upside.