Though our roots date back to 2002, the Simply line sprouted in 2013 from our desire to make snacking simpler than ever—that includes simple choices and simple ingredients. We set out to make picking a snack easy (because who couldn’t use a little more ease these days?) by offering the familiar brands you love and trust without artificial flavors or colors. The result? Not having to figure out something new to snack on when you want the good stuff. Knowing you and your family can share your favorite snacks made with ingredients you feel good about while enjoying the same great taste… well, that’s Simply amazing.