As a busy entrepreneur and parent, Beth was always looking for convenient snacks that were healthy, yet still delicious. Fruit and nuts are the obvious choice for health and convenience, but they get boring day after day. Smoothies were a tasty and popular option with her family, but the prep, mess and cleanup was far from convenient. She started experimenting with how to make fruits, nuts, and seeds in a new format - a smoothie-like blend, frozen in a cup for later, while maintaining a texture that felt indulgent like ice cream. After mastering the product at home, she brought the product to her community. It was an instant hit. Both healthy enough for breakfast and delicious enough for dessert - in a perfectly convenient single-serving cup. Beth knew then that she needed to share it with the world.