Clif Bar is named after my father, Clifford, my childhood hero and companion throughout the Sierra Nevada Mountains. In 1990, I lived in a garage with my dog, skis, climbing gear, bicycle and two trumpets. The inspiration to create an energy bar occurred during a day-long, 175-mile bike ride with my buddy Jay. We’d been gnawing on some “other” energy bars all day. Suddenly, despite my hunger, I couldn’t take another bite. I thought, “ I could make a better bar than this!” That’s the moment I now call “The Epiphany.” Two years later, after countless hours in mom’s kitchen, the CLIF Bar became a reality. And the mission to create a better-tasting energy bar was accomplished. At Clif, we’re passionate about food. Food that feeds and inspires the adventure in all of us. Whether you’re going on a hike, hitting the slopes, or competing in a triathlon, our recipes are purposefully crafted to help provide the energy you need.