Dates, Peanuts, Semisweet Chocolate Chips (Unsweetened Chocolate, Cane Sugar, Cocoa Butter, Vanilla Extract) Sea Salt
How could we resist using the best flavor combination ever? We couldn't! Our Peanut Butter Chocolate Chip bar isn't just a tasty morsel of chocolaty, gluten free goodness, and contains Fair Trade Certified™ chocolate chips. And with energy-releasing B vitamin riboflavin, Peanut Butter Chocolate Chip is the perfect pick-me-up. Irresistible? You bet.
In that instant, in May 2000, LÄRABAR® was born. After scouring the aisles of grocery stores and noting popular flavors of ice cream and cookies, I delved into my own product development. Natural foods, I believed, should be fun and enjoyable as well as good for you. With friends and family serving as focus groups, I tinkered with recipes until a consensus on yummi-ness was reached. The next step was to launch a company to market what would initially be four delicious LÄRABAR® flavors: I also assembled a sophisticated manufacturing arm... what amounted to be a Cuisinart™ and a rolling pin. The first batch of bars I produced for retail had to be sealed by hand - all 500 of them! Thank goodness we have machines for that job today. After all, we're producing millions of LÄRABAR bars every year! They are a wholesome indulgence you can feel good about eating.
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