In that instant, in May 2000, LÄRABAR® was born. After scouring the aisles of grocery stores and noting popular flavors of ice cream and cookies, I delved into my own product development. Natural foods, I believed, should be fun and enjoyable as well as good for you. With friends and family serving as focus groups, I tinkered with recipes until a consensus on yummi-ness was reached. The next step was to launch a company to market what would initially be four delicious LÄRABAR® flavors: I also assembled a sophisticated manufacturing arm... what amounted to be a Cuisinart™ and a rolling pin. The first batch of bars I produced for retail had to be sealed by hand - all 500 of them! Thank goodness we have machines for that job today. After all, we're producing millions of LÄRABAR bars every year! They are a wholesome indulgence you can feel good about eating.