It all began when Joby (Abe's Dad) and Marty (Abe's Uncle) started a commercial bakery, but Abe couldn't eat anything they made. You see, in addition to being lactose intolerant, Abe was born anaphylactic to nuts, peanuts, eggs, sesame, soy & seeds
Abe’s severe food allergies made being a kid rough. At parties Abe was the only one eating fruit and crackers while his friends ate cookies and cupcakes. Even at home, Abe sat alone with something safe like a piece of mango or yesterday’s left-overs while his siblings munched on their favorite treats.
So in a fit of inspiration, Joby and Marty created a line of scrumptious vegan and allergen-friendly muffins that Abe could eat anytime and more importantly, feel like one of the gang. Funny enough, the gang quickly preferred Abe’s muffins to what was on their plates.
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