It's-It Ice Cream
In 1928, a celebrated San Francisco tradition began. George Whitney placed a scoop of creamy vanilla ice cream between two freshly baked large old-fashioned oatmeal cookies, and then dipped the sandwich into fine dark chocolate. The delicious combination of savory sweetness was declared by all to be “IT!” That how the IT’S-IT Ice Cream Sandwich was born and got its unforgettable name, being sold in droves exclusively in San Francisco’s own legendary Playland-at-the-Beach for over four decades.
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