Popchips
Just what IS a popchip anyway? This existential question has baffled snackers for eons—and by eons we mean like 2 or 3 years. After all, when is the last time YOU popped a potato? Lucky for us it's simple really. It all starts with our hero, the potato. Too many potatoes are forced into the fryer—the most barbaric of endings —only to become a greasy chip. We keep our potatoes out of the deep fryer. Instead, we heat them in a pressurized chamber and then quickly release them. Their first breath of fresh air is a... POP! We give our un-fried chips a dash of the good high oleic oils. Then we massage them with our favorite spices and seasonings—voila! a chip that has all the flavor, and half the fat. So you can feel free to eat one, two, three handfuls, or even a whole bag. And why not? It’s okay, they’re popchips!
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