The story begins in the early 1970s in the beautiful foothills of Boulder, Colorado also known as the birthplace of the natural foods industry. In the early days, Bart Utley, a young, hippie entrepreneur began selling local honey out of the back of his van exemplifying the spirit of the 70’s. Bart named the small operation Madhava Honey and soon realized the buzzing honey business was pretty sweet and quickly enlisted some family to help. This was a chosen family, conceived at the very first Rainbow Family gathering during the summer of 1972. From this experience came the birth of an idea, to establish a commune with a honey business at its core, to reflect their ideals and support their intended lifestyle. Although the communal living didn’t quite last, it led to the hiring of Craig Gerbore. Chip and Craig were good friends and in 1976, Craig came on board and began running Madhava as a one-man operation. With the help of many dedicated beekeepers and hard-working honeybees, Craig maintained the vision of sustainable, natural sweeteners as the company began to grow in the years that followed. Craig continued to have a hand in day-to-day operations for the next 3 decades and remains on the Board of Directors to this day.
We continue to uphold the vision of our founders by committing to making life sweet, naturally. Madhava is still privately owned and operated in the beautiful Colorado foothills, bringing the highest-quality, sustainable sweeteners from the family farm to your table. Madhava has blossomed beyond honey and we have become a trusted leader in natural sweeteners, dedicated to providing healthier alternatives to highly processed, refined sugars and artificial sweeteners. We’re on one naturally sweet mission, to create better-for-you options for all of your favorite sweet treats.
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